GATEWAY TO EXPORT – get ready to go global
Training in capacity building to help enterprises tap into new markets

Keeping in mind the products and or services of the participating clients, a series of training workshops between 16.30 and 19.30 hrs, covering various recommended topics such as the following are listed for each module:

1. Orientation in International Trade - 24 April and 26 April 2012
 Globalisation and International Business
 Cultural, Political and Environmental dimensions
 World/regional organisations and institutions
 Tangible and intangible types of export activities

2. The Export Unit - 30 April and 2 May 2012
 Function and objectives
 Personnel and organisation
 International business development
 Communication approaches for export

3. Marketing tools & channels for export - 7 May and 9 May 2012
 Export marketing plan
 Methods & tools for market research
 Channels of Distribution: agents, importers, etc
 Developing Effective Sales and Promotion Strategies

4. Procedures & Practices in exporting - 14 May and 16 May 2012
 Export Order Processing
 Costing & pricing for export
 Export documents & other issues
 Customs and border control – EU & non-EU

5. Workshop; Practical Sessions - 21 May 2012

 Debate/Discussion using visitor testimonials

6. International Transport in export - 23 May and 28 May 2012
 Different modes of transportation
 Documentation and controls
 Warehousing and distribution
 Labelling and Marking, Packing and packaging, Containerisation

7. Finance & Risk in export - 30 May and 4 June 2012
 Credit worthiness of suppliers & buyers
 Credit insurance, factoring and other instruments
 Marine insurance & INCOTERMS
 County risk evaluation & classification

8. Information Technology and exporting - 6 June and 11 June 2012
  Marketing Research on the internet
  Search Engine Optimization & Social Media Marketing
  ICT Promotion - mediums such as 3D and Online Trade Shows

  Cost related benefits of ICT & Free Communication via Skype

9. The legal perspectives of exporting - 13 June and 18 June 2012
  Quality Control through Certification and Traceability
  International contracts and foreign trade
   Rights and obligations; Breaches and remedies
   Local and overseas legislations/Arbitration

10.Workshop; Practical Sessions - 20 June 2012

  Debate/Discussion using visitor testimonials

An application form may be obtained by calling 2542 0000 or 2542 3430 or emailing: internationalisation@maltaenterprise.com

Update : April 2012

  

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