Malta Enterprise and the Lotteries and Gaming Authority have again joined forces to promote Malta as the ideal trade and investment location at the most comprehensive international gaming exhibition – the ICE Totally Gaming annual expo in London.
Local service providers and operators were also present at the ICE to promote their offering, with some of them also exhibiting their services on a stand. Significantly, more than 50 per cent of the remote gaming exhibition area was occupied by companies operating in Malta.
Spread over a 20,000 square metre area, ICE is the only expo that covers the entire spectrum of gaming in all its many forms, attracting around 20,000 industry professionals who gather from all over the world to visit the event. Held between January 24th and 26th, the 22nd edition of the expo had more than 400 international exhibitors from a wide range of sectors, including amongst others betting, bingo, casino, lottery, mobile, online and street gaming.
The three-day event highlighted the latest developments in the industry, amongst others through eight conferences on gaming innovations. Additionally, it also provided manufacturers and creators
with the finest marketplace for their products and services, whilst industry professionals had direct access to anything they need to enhance and grow their business.
Through its participation at the specialised expo for the second consecutive year Malta Enterprise sought to promote Malta's offering, while its personnel were on hand to respond to any queries that visitors had.
"We registered considerable interest from the industry professionals, who were keen to learn more about the current economic environment in the country, the business opportunities we offer, as well as the fiscal incentives which are indeed among the most attractive in our region. Through our joint participation with the LGA we sought to attract more companies operating in this industry to our
shores, as this would ultimately result in the generation of more employment opportunities and an increased contribution to our economy," Malta Enterprise executive chairman Alan Camilleri said. As the regulator of the online gaming operators, the LGA participated for the eighth consecutive time to provide information about Malta's regulatory framework and its competitive advantages when compared to other competing markets to the industry stakeholders.
LGA's chief executive officer Reuben Portanier commented "Malta's presence at this important event is key in providing information on the legal and regulatory elements of the Maltese regulated market.
Through our joint participation with Malta Enterprise, we provided stakeholders with anything they required to know about what Malta has to offer as an investment destination. The interest was extremely high showing how vibrant the Maltese regime is, whilst the LGA officials surpassed last year's record in meetings held on the stand which accounted to over 170 meetings over three days, excluding visitors who were present on the stand."
Malta's High Commissioner in the UK Joseph Zammit Tabona was one of the visitors on the stand and commended the concept that local authorities join forces together to promote Malta and offer
services to foreign clients. Mr Zammit Tabona also hosted a reception at his residence for the Maltese delegates.