Malta Enterprise has launched a new scheme by means of which companies that commission a digital game as a marketing tool to promote their products or services online. Through this scheme enterprises may get a tax credit equivalent to 100% of the total subcontracted costs incurred, up to a maximum of €15,000.
The integration of social media and online marketing into different aspects of a business is a development that businesses cannot ignore, and the scheme thus seeks to help them further embrace the new digital technologies.
In addition, the Tax Credits for Digital Applications Development scheme – which will be available until December 31, 2013 – will also help in creating demand for digital games, thereby generating more economic activity and facilitating further growth within the digital media industry in Malta.
In order to qualify for the incentive, the digital game should be available online and developed for at least one widely available electronic device. The game should additionally educate users about the beneficiary’s products or services or serve as a promotional tool.
The full incentive description and eligibility criteria may be viewed in the Incentive Guidelines.